Bring fans together by helping them accomplish something as a group. Group goals, projects, and challenges are all opportunities to make this happen. By giving fans a common objective, you build a sense of community and teamwork — all while starting a bunch of conversations. How a word of mouth supergenius does it: Buckley’s restaurant owner Ken Dick…
WOM Tips
Word of Mouth Tip #24: Help fans accomplish something together
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Word of Mouth Tip #48: Be a hero: Make someone’s day
When you make someone’s day — when your customer support team goes the extra mile, when you bend a few rules on their behalf, or when you take advantage of a chance to do something genuinely nice — you stand to earn a grateful, lifelong loyal fan. How a word of mouth supergenius does it: Skittles recently asked their fans…
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Word of Mouth Tip #35: Recognize and reward your biggest fans
Big fans deserve big acknowledgment. Your recognition not only shows them some well-earned appreciation, but it also gives all your other fans something to strive for. How a word of mouth supergenius does it: Steven Luch really, really loves White Castle. He has a White Castle tattoo on his arm, which he sometimes uses to…
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Word of Mouth Tip #38: Support existing fan communities
If you’re lucky enough to have fans building their own active, vibrant communities, sometimes your job as a word of mouth marketer is simply to not screw it up. Support these existing communities by reaching out to group leaders, offering support, and exploring ways to help them continue what is already working so well. How…
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Word of Mouth Tip #27: Send great thank you notes
Mom was right: Sending great thank you notes is important. And while friendly emails are nice, they typically don’t generate the same type of communal sharing as some other forms of correspondence. That’s why we’re generally fans of old-fashioned, hand-written notes that are easy to pass around, pin on the wall, and share with everyone….
Word of Mouth Tip #28: Give people a reason to visit your website
The folks at Google tell us there are (by far) more unique URLs in the world than there are people. Most of them are of the .com variety — commercial sites that, in most cases, hope to sell something. With so much competition for web visitors, great word of mouth marketers are always looking for…
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Word of Mouth Tip #91: Give them something silly, remarkable, or surprising
The serious stuff is hard to share — even for your biggest fans. But if they think something will make their friends smile, it gives them a great excuse to pass it along. Regardless of your industry, your business, or your brand, there is always some room for silly, remarkable, or surprising elements. Done right, these…
Word of Mouth Tip #93: Feature your fans in a big way
People love to share things they’re a part of, which is why smart word of mouth marketers are always on the hunt for opportunities to feature their fans. Great places to do it include your website, your catalogs, your videos, your ads, and your publications. How a word of mouth supergenius does it: For their…
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