So much time and resources within an organization are spent finding and nurturing leads. It’s a crucial part to growing any company: Finding more people to buy your stuff. But too often the most trustworthy people with the best industry connections are overlooked when developing a lead generation and sales strategy: Your happy customers. Instead…
WOM Tips
Word of Mouth Tip #92: Happy customers are better at finding new customers than you are
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Word of Mouth Tip #11: Make the routine remarkable
Your company, at this very moment, is interacting with customers in some sort of routine way. Some routines are down to a critical science: You know how long it takes to cook a burger; you know when to send your newsletter; your delivery drivers know the fastest, most efficient way to get from A to…
Word of Mouth Tip #42: Bring people together
You get an instant WOM-bump when you bring your fans together. Reunions, parties, charitable events, VIP meetings, premiere showings — they’re great opportunities to bring your most enthusiastic, loyal talkers together to launch or reignite some amazing word of mouth. How a word of mouth supergenius does it: As they launch their new Reveal Spray…
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Word of Mouth Tip #47: Great gear makes it easy for fans to show you off
For a loyal fan, showing off their love for you can be very fashionable. You don’t need to be an expert designer to help them do it — in just a few minutes you can be selling branded gear through a simple store on CafePress or Zazzle. Hats, T-shirts, hoodies — it all helps proud fans show…
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Word of Mouth Tip #76: Make it easy for your fans to introduce you
People are really good at ignoring your ads and blowing off your cold calls. But when a fan makes the introduction, it’s a whole different experience. Instead of spending so much time trying to interrupt new customers, help existing ones do the talking. Give talkers lots of tools to introduce you to their friends. Supply…
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Word of Mouth Tip #4: Research always gets shared
When it comes to BtoB word of mouth, one of the best ways to get stuff shared is to give it away as research. People love to forward statistics, quote research, and cite your findings in their own studies. Your research efforts don’t have to be complicated. Here are 3 simple steps to creating something…
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Word of Mouth Tip #39: Be different
A core component of word of mouth is the element of being fundamentally, astonishingly, remarkably different. Seth Godin described it best when laying out his Purple Cow manifesto for Fast Company: While driving through France a few years ago, my family and I were enchanted by the hundreds of storybook cows grazing in lovely pastures…
Word of Mouth Tip #88: Embrace your strange, crazy, and weird fans
While it may be difficult to imagine for some, a group of super-dedicated, enthusiastic, and non-traditional fans can be overwhelming for a brand. It happens when a group of fans emerge from an audience well outside of what you thought was your target market, or perhaps when folks become really attached to your mascot, or…
