Whether it’s your blog, Facebook page, email list, storefront, or bulletin board, your business has a stage. And you can earn more word of mouth from it by showing off your customers, not your own stuff. Here’s how it works: People love to talk about themselves, their friends, and their family much more than they…
WOM Tips
WOM Tip #198: Be an advocate for your customers
Fantastic customer service is a huge opportunity for word of mouth marketing. Show them you care, and they’ll appreciate you and talk about you. But what if you took that kind of service one step further by becoming an advocate for your customers? Phone system provider Grasshopper does just that with their “Tell Us Your…
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WOM Tip #129: Ownership makes everything more remarkable
Think you have trouble starting word of mouth for your stuff? What if you had the job of getting people excited about fire hydrant maintenance? After all, clearing away snow and ice is not that exciting or fun. But even boring topics like these can get a jumpstart on word of mouth by giving people…
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WOM Tip #160: Make your swag more useful
Your swag is a great opportunity for starting word of mouth, so why not get it to do double duty and create even more buzz? For example, anyone can make a coaster with their logo on it, but to get people talking about it, it has to be more meaningful than a piece of cardboard….
WOM Tip #164: Make tech stuff more buzzworthy by making it more meaningful
If you want to use tech for word of mouth marketing, you have to have a better reason than, “because it’s shiny and new,” or “everyone else is doing it.” To get people to talk about you, the tech you use has to add value to your message. Here’s why: QR codes are notorious for…
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WOM Tip #183: Ask them for a referral when they’re most excited about your stuff
Apple wants everyone to know that their iMovie software makes it easy for you to make a good-looking video. That’s why they ask their users to tell everyone about it when this is fresh on their minds: right after they’ve made a video. When you upload one of your videos from iMovie to Vimeo, iMovie…
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WOM Tip #157: If you’re going to be exclusive, make sure you show your fans a good time
Submerge is an obscure record shop in Detroit you’ll need an appointment to shop in. They’re only open a few days out of the week, and they’re extra exclusive. Lots of limited shops have a reputation for being snobby or not worth the effort anyway. But this record shop knows how to make their fans…
