As cool as it might be to give your customers that one fantastic experience they’ll never forget, it can be hard to pull it off with limited resources or a small budget. But the good news is you don’t have to do it alone. In fact, partnering with other companies to make something awesome happen…
WOM Tips
WOM Tip #312: Great partnerships help you create once-in-a-lifetime experiences
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WOM Tip #265: Have your customers’ backs
At Mother’s Day brunch, great service, delicious food, and the perfect atmosphere still can’t make up for what you forgot: the card. That’s why Lazy Dog placed this in the men’s bathroom on Mother’s Day — a box full of blank cards saying “No worries, we got your back.” That’s going the extra mile to…
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WOM Tip #323: Showing is more remarkable than telling
People love sharing cool facts. The more you share with them, the more word of mouth they’ll spread. Science World, a museum in Vancouver, did it by covering the town in little-known facts. For example, did you know you weigh less when you’re going down in an elevator? To show it, Science World mounted scales…
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WOM Tip #350: Make it as big as a fire truck
When Nest, the makers of a smart thermostat, introduced their friendlier fire alarm, they got a fire truck and let Uber give people rides on it. Why? For one thing, a fire truck is a whole lot bigger than a fire alarm. People watch when fire trucks drive by, kids point, cars move out of…
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WOM Tip #214: Sometimes it’s OK to respond to trolls
Usually, you’re better off ignoring malicious comments and feedback from people who are only trying to get attention. But not all trolls are created equal. For example, this comedian sent in a pretty ridiculous job application for Cadbury’s Global Quality Manager opening. We know it was pretty ridiculous because of Cadbury’s awesome response to the…
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WOM Tip #345: Make the people who give you feedback feel like rock stars
In Google’s help forums, Top Contributors are volunteers that share their expertise with other customers and champion popular feedback to Google. Basically, they’re Google’s biggest fans. And for all of their help, Google gives them the distinction of a “Top Contributor” online — but that’s not all. Each year, Google holds a Top Contributor Summit,…
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WOM Tip #352: Weird feedback is remarkable feedback
The Standard Hotels, a quirky hotel line across the country, gets some even quirkier feedback from their customers. To make the most of it, they created a calendar with each month representing some of the weirdest comments they’ve gotten from guests in the past. Photo from Cool Hunting. In The Standard Hotels’ “A Year of…