You know that your employees are a big factor in why people trust your company. But did you know that people are twice as likely to buy your stuff if they’re recommended from an employee’s social media presence than from traditional marketing? That’s why, according to Susan Emerick, author of The Most Powerful Brand on…
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Video: How your employees can help your company become a powerful influencer
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Video: How Autodesk earned back the community they lost to Facebook
In the past, Autodesk relied heavily on Facebook to make connections with their customers. So when the platform changed its policies, their ability to reach customers plummeted. To build back relationships with their customers and create a sense of belonging to the brand, Autodesk had to reboot their community strategy. In his presentation at SocialMedia.org’s…
Video: How Leggett & Platt used a rap video to talk about mattress springs
One of the biggest complaints from marketers is that their product is too boring or too run-of-the-mill for people to want to talk about it. But the great thing about word of mouth marketing is, you don’t have to have a “sexy” product for it to work. For example, Leggett & Platt makes the springs…
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Video: How to share the right content to influence your customers
According to LinkedIn Director of Data Science and Data Engineering Lutz Finger, the way people see influence is usually wrong. Some marketers wait for that one magic influencer to take their message and help it “go viral.” But, Lutz says, virality is constant and doesn’t decide to become more viral over time. Instead, he says…
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