Uncategorized

Geno Church on how to create a fan community — a live Word of Mouth Supergenius preview

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20th in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

Read More Comments Off on Geno Church on how to create a fan community — a live Word of Mouth Supergenius preview

3-Minute WOM Lesson: 3 simple elements of a great talker program

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A formal talker program — a community, a fan club, an ambassador program, etc. — can help…

Read More Comments Off on 3-Minute WOM Lesson: 3 simple elements of a great talker program

Upcoming GasPedal events

2/16 BlogWell San Diego: Starbucks, Clorox, USAA, TurboTax, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here 2/19 SMBC: Building social media to scale (Private…

Read More Comments Off on Upcoming GasPedal events

PepsiCo’s Josh Karpf: Using social media to connect on and offline

As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco. At BlogWell, you’ll…

Read More Comments Off on PepsiCo’s Josh Karpf: Using social media to connect on and offline

Survey: How Big Businesses Staff Social Media

The Blog Council is preparing a study titled “How Big Businesses Staff Social Media.” This study will benchmark social media functions in enterprise environments. Specifically, we want to learn: Who works on social media What department they work for How much time they spend using social media What they earn Benefits of participation: You will…

Read More Comments Off on Survey: How Big Businesses Staff Social Media

Winners of Paul Gillin’s “Secrets of Social Media Marketing”

Congratulations to Tara Greco, Emily Luiz, Rickey Gold, Andy Swindler, Cammie Morrow, Windy May, Jennifer Keltner, Stefanie Schodrof, Rachel Bell, Carla Schlemminger — you’ve just won a signed copy of Paul Gillin’s latest release, Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! If you’re one of…

Read More 1 Comment

Reminder: Win a copy of Paul Gillin’s book by letting a friend know about it

We’ve got 10 signed copies of Paul Gillin’s latest release, Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! to give away. Enter to win a copy by simply letting a friend know about it using the form on this post.

Read More Comments Off on Reminder: Win a copy of Paul Gillin’s book by letting a friend know about it

Making each of your locations a destination

If you have multiple locations, is there any reason for people to visit more than one (other than convenience)? Would they take a picture of your different locations? Would your customers challenge their friends to visit them all? Austrian grocer MPREIS (the self-proclaimed “Seriously Sexy Supermarket) goes all out by vastly varying the designs of…

Read More Comments Off on Making each of your locations a destination
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More