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Guest Genius August 12, 2008

Guest Genius: Ann Handley

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Each Tuesday, we’re happy to turn over our blog space to a Guest Genius, someone who can give a fantastic and fascinating perspective about making word of mouth work.  This week’s guest genius: Ann Handley Chief Content Officer, MarketingProfs Fly-Fishing Where the Fish Are Recently I spent a glorious morning learning some basics of fly-fishing…

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Genius of the Week August 11, 2008

Word of Mouth Geniuses of the Week

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Josh Klein, guest blogger on Drew’s Marketing Minute"Steve Carell on Bad Advertising"Josh contributes to Drew McLellan’s blog with an analogy from the movie "Anchorman". Better yet, he makes it work. An excellent look at what it takes to create a message that cuts through. (link) Patrick Byers, The Responsible Marketing Blog"A Word of Mouth Campaign…

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newsletter August 7, 2008

Issue #107: Easy Word of Mouth

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1> Great Thank-Yous2> Amazing Takeaways3> Talkworthy Trade Show Booths 1> Great Thank-Yous Replace your boring thank-you notes with something people will talk about.  We sent cheesecakes, boxes of books, and candy bars. Give people something that will make them walk around the office and say "You won’t believe what they sent us!" 2> Amazing Takeaways…

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WOM Research August 6, 2008

Word of Mouth Marketing Research: Coworkers are Key WOM Influencers

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You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!  

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Guest Genius August 5, 2008

Guest Genius: Cam Beck

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Each Tuesday, we’re happy to turn over our blog space to a Guest Genius, someone who can give a fantastic and fascinating perspective about making word of mouth work.  This week’s guest genius: Cam Beck Experience Planner, Click Here The 5 Rs of Hiring Being remarkable is a function of exceeding expectations, wherever those expectations…

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Genius of the Week August 4, 2008

Word of Mouth Geniuses of the Week

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Jackie Huba, Church of the Customer          "Online vs. Offline Word of Mouth"           An excellent analysis of a vital factor — a person’s credibility — when determining the ultimate power of word of mouth. (link)   Justin Foster, Brand Militia  "A State of Urgency"            In a right-now…

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newsletter July 31, 2008

Issue #106: Dealing With Negative Word of Mouth

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1> Build credibility before you need it2> Respond3> Be a human4> Don’t fight5> You can’t win them all 1> Build credibility before you need it When someone attacks you on a blog or message board, it’s too late to show up and defend yourself — you’ll look like a PR flack and no one will…

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WOM Research July 30, 2008

Word of Mouth Marketing Research: Moms love WOM

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You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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