[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great testimonials are priceless word of mouth assets. Here are three things the best ones have in…
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September 22, 2009
Issue #149: Word of mouth for artists and musicians
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Whether you play with paint or guitars or life insurance — great art deserves great word of…
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September 15, 2009
Issue #148: Word of mouth for your coupons
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Discounts and coupons are classic conversation starters, but with a few tweaks, you can make them into…
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September 8, 2009
Issue #147: Overcoming the 3 common barriers to word of mouth
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] There are certain products, issues, and groups of talkers that have natural word of mouth barriers. Here…
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August 25, 2009
Issue #146: 3 ways to put your word of mouth in front of buyers
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Often your best testimonials are nice notes hidden in emails or a couple reviews buried on Yelp….
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August 18, 2009
Issue #145: Why it’s OK for your WOM topic to fail
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Not every word of mouth topic or idea is a home run. But if you’re doing it…
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August 11, 2009
Issue #144: How to get everyone involved in your online WOM
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth is best when it’s a company-wide philosophy. Here’s a few ways to get everyone…
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Issue #143: Don’t let your word of mouth walk out the door
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You’ve got a much better shot at getting fantastic, in-the-moment testimonials and reviews if you ask for…