Coverage of this session by SAP’s Michael Brenner, who blogs at B2B Marketing Insider. Follower him on Twitter at @brennermichael. 3:50 — Bergen Anderson introduces Johnson & Johnson’s Director of Corporate Communications, Marc Monseau. 3:50 — Marc: The first opportunity is to encourage dialogue, and the second is to create relationships. The third and most important…
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Live from BlogWell
November 9, 2010
Johnson & Johnson: Engagement in a Highly Regulated Environment — Live from BlogWell
Live from BlogWell
November 9, 2010
Social Media Ethics Briefing: Staying Out of Trouble — Live from BlogWell
Coverage of this session by SAP’s Marilyn Pratt. Follower her on Twitter at @marilynpratt. 3:10 — Kurt Vanderah introduces the Social Media Business Council‘s CEO, Andy Sernovitz. 3:12 – Andy: It’s all about trust. 3:13 – Andy: You can’t tack the ethics stuff on the end. Trust is the right thing to do and the only…
Live from BlogWell
November 9, 2010
Scholastic: Building Brand Ambassadors — Live from BlogWell
Coverage of this session by SAP’s Sylvia Santelli. Follower her on Twitter at @SylviaSant. 2:10 — Bergen Anderson introduces Scholastic’s Digital Publicist, Ivy Li and Senior Manager of Internal Communications & Social Media, Morgan Baden. 2:10 — Ivy and Morgan start off the session sharing that Scholastic Book Clubs has been sharing content for 61 years….
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Live from BlogWell
November 9, 2010
SAP: Using Social Media “Reporters” to Energize a Corporate Event — Live from BlogWell
Coverage of this session by SAP’s Marilyn Pratt. Follower her on Twitter at @marilynpratt. 1:30 — Kurt Vanderah introduces SAP’s Senior Director of Social Media Marketing, Brian Ellefritz. 1:30 — Brian quips with the audience saying the difference between ethics and disclosure – Ethics prevents Brian from saying this (his) session is better than the…
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Live from BlogWell
November 9, 2010
Pfizer: The Social Media Playbook — Live from BlogWell
Coverage of this session by SAP’s Michael Brenner, who blogs at B2B Marketing Insider. Follower him on Twitter at @brennermichael. 1:30 — Bergen Anderson introduces Pfizer’s Director of Digital Communications Strategy, Kate Bird. 1:31 — Kate: We are part of a regulated industry. Social media is a tactic not a strategy. We seek to broaden…
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Live from BlogWell
November 9, 2010
Welcome Session — Live from BlogWell
Coverage of this session by SAP’s Sylvia Santelli. Follower her on Twitter at @SylviaSant. 1:00 — The Social Media Business Council’s Kurt Vanderah kicks off BlogWell: How Big Brands Use Social Media. 1:00 — Kurt welcomes everyone to Blogwell and encourages everyone to tweet with the hashtag #blogwell and to blog everything. Everything will be recorded…
newsletter
November 9, 2010
Newsletter #206: How to get more WOM for what you’re already doing
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] With just a few tweaks, you can get a lot more conversations out of the remarkable stuff you’re…
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Events
November 5, 2010
Upcoming GasPedal events
11/9 BlogWell: Featuring social media case studies from SAP, Discovery Communications, Johnson & Johnson, Scholastic, SunGard, The Hershey Company, Pfizer, and BlackRock. (Public event.) Learn more 11/17 U.S. Bank: Making the business case for internal communities (Private member call.) Learn more
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Current Openings
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