At Cisco, sales reps use LinkedIn to build relationships with potential customers, inspire word of mouth, and earn trust. According to Jennifer Roberts, Cisco’s Marketing Manager, it’s helped them build better networks and reach more customers. But they didn’t get there without some training and lessons learned along the way. Check out Jennifer’s case study on social selling in this presentation at SocialMedia.org’s Member Meeting.
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WOM Tip #230: Even boring products can throw parties
Most mattress stores stick to the usual promotions and sales to get people in the door. But mattress company Casper invited people to something much more remarkable and trendy. Learn how Casper used naps, waffles, and pillowcases to earn word of mouth.
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Video: How Old Navy celebrated their fans on their 20th birthday
What’s more remarkable: An anniversary sale or a 20-foot wall of balloons that inflates portraits of people’s faces? That’s the idea behind Old Navy’s 20th anniversary campaign that brought their fans’ online selfies to the real world in Times Square and Hollywood. When people tweeted #selfiebration with their photo and a birthday wish for themselves,…
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WOM Tip #223: Owning your mistakes is just as remarkable as fixing them
Blue Bell Ice Cream has had a rough year with food contamination and massive recalls. But what has been unique about this company’s misfortune is the outpouring of support from Blue Bell fans and employees. People really love this company. And Blue Bell has made it easy to see why with their open and authentic…
Video: How Toyota turned around word of mouth about their “boring” Camry
Like vanilla ice cream, popular stuff often gets a reputation for being boring, and as the top sedan in the U.S. for 13 years in a row, Camry was facing the same reputation problem. People saw buying a Camry as a rational, economic decision — not necessarily an exciting experience you’d tell a friend about….
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