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WOM Research April 20, 2009

The word of mouth time scale

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Sean Moffitt of Buzz Canuck shares an in-depth look at the time scale of word of mouth in its various forms. Sean’s scale (pictured) begins with viral, which he describes as having the potential to widely spread but having the shortest lifespan and the highest level of unpredictability — up to customer evangelism, where through…

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Case Studies April 16, 2009

Southwest Airlines raps its way to word of mouth

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Instead of the same lame, monotone delivery of your flight instructions, this Southwest airlines flight attendant raps them to passengers. In the clip below, he starts out saying, “I’ve had five flights today, and I just can’t do the regular announcement again, otherwise I’m going to put myself to sleep.” So instead, he asks for…

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Other News April 15, 2009

Thanks to all who shared the news of Bob Pearson joining GasPedal and the Blog Council

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We’d like to extend a big thanks to everyone who helped share the news of Bob Pearson, Dell’s former head of social media, joining GasPedal as President of the Blog Council and SVP of Communities. Here’s some of the great stories not only covering our news, but also touching on the larger movement we’re all…

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WOM Research April 15, 2009

Word of mouth research: The effects of online reviews on book sales

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Online book reviews are, on average, overwhelmingly positive and have a significant impact on individual book sales. That’s according to a 2006 study by Yale professors Judith A. Chevalier and Dina Mayzlin published in the Journal of Marketing Research. The study focused on the effect of word of mouth on online book sales by examining…

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Events April 14, 2009

Who’s coming to BlogWell

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BlogWell is coming up fast, here’s a look at a small portion of who is attending. It’s not too late to register, but don’t put it off — our last BlogWell sold out and we expect this one to do the same. Nokia GE Johnson & Johnson Tyson Foods Robert Wood Johnson Foundation Coca-Cola Microsoft…

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newsletter April 14, 2009

Issue #127: Help your employees become talkers

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Some of your best potential talkers are on your payroll. Help them spread the word with these…

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Case Studies, Events April 13, 2009

BlogWell New York, April 29: How big brands use social media

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1. It’s all about big business BlogWell is the only conference devoted to learning how big businesses successfully participate in social media. You’ll learn directly from the executives at the largest corporations in the world who are engaging in this right now. Learn More 2. 8 amazing case studies Hear case studies from the biggest…

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Case Studies April 13, 2009

Creating word of mouth by targeting a small group of big talkers

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To create buzz for Gwen Stefani’s new fragrance line, “Harajuku Lovers,” Matchstick — a Canadian-based word of mouth agency — reached out to 50 influential female fashion, beauty, and lifestyle bloggers in Canada and sent each of them a Harajuku Lovers Fragrance Kit filled with samples and giveaways. The bloggers responded with a bunch of…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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