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Blog, WOM Tips November 3, 2014

WOM Tip #221: Let your employees give people a reason to party

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When a representative from Johnsonville Sausage found out our CEO, Andy, was from Wisconsin and missed Johnsonville Brats, they sent us a hand-written note and dozens of coupons. (Seriously, a ridiculous amount of coupons.) They sent so many coupons for sausage and brats, Andy was inspired to invite the whole office to his house for…

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Blog, newsletter October 28, 2014

Why different is remarkable

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Most companies look to their competitors to see how they’re marketing to a similar audience. But being like your competition is not how you…

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Blog, WOM Tips October 27, 2014

WOM Tip #578: Celebrate your customer — not yourself

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When most companies have grand opening, they celebrate their store: flags in the parking lot, banners over the door, and billboard announcements. When The Container Store opens a new location, they celebrate their customers. Before The Container Store opens a newly built store, they give their biggest fans the opportunity to become a “Super Fan.”…

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Blog, Videos October 24, 2014

Video: How Nissan connects negative online word of mouth to real-world solutions

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When your customers complain about your stuff, you do everything you can to fix it. But how long does it take for that complaint to get to you in the first place? For huge companies like Nissan, it’s even harder to gather all of the incoming complaints and get them to the right person to…

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Blog, newsletter October 21, 2014

How to use loyalty (and disloyalty) cards to earn word of mouth

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The loyalty card is a word of mouth tool that’s been around for a while. Almost every grocery store, coffee shop, and gas station…

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Blog, WOM Tips October 20, 2014

WOM Tip #211: Having a personality is always remarkable

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“Okie dokie, artichokie.” That’s how Siri responded to our CEO’s voice command on his iPhone. It’s nothing earth-shattering, but it caught us off guard. Just like the millions of other people who played with Siri’s features and found the automated responses to seem a little more than automated — even funny. For instance, BuzzFeed has…

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Blog, Videos October 17, 2014

Video: How Johnson & Johnson gets to know their customers before they start conversations

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According to Johnson & Johnson Director of Corporate Social Media, Devon Eyer, their social media strategy used to be about “planting flags:” staking their claim to a Facebook page, a Twitter handle, a blog presence, and broadcasting their messages there. But now, she says the company takes a much more customer-centered approach — one focused…

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Blog, newsletter October 14, 2014

How to earn word of mouth by helping them make friends

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Friends are an essential part of word of mouth marketing. If someone loves your stuff, who are they going to tell about it? More…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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