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Case Studies, WOM Tips September 30, 2009

Word of Mouth Tip #64: Look for people already doing something cool with your stuff and join them

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Before you worry about coming up with the next viral thing or building a new community, look for fans of your stuff that have already started something on their own. Look for groups on Facebook, videos posted on YouTube, online forums, or goofy contests that fans may have started. Politely introduce yourself and give these…

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newsletter September 29, 2009

3-Minute WOM Lesson: What makes a great testimonial

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great testimonials are priceless word of mouth assets. Here are three things the best ones have in…

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Events September 25, 2009

Upcoming GasPedal events

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9/29 Mahalo: A private conversation with Jason Calacanis (Member-only call) Click here 10/1 Cisco and SMBC: Stepping up your company’s social media learning curve (Public call) Click here 10/8 Mayo Clinic: Growth and new applications in social media (Public call) Click here 10/16 CME Group: Making the most of LinkedIn (Member-only call) Click here 10/22…

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WOM Research September 24, 2009

Word of mouth research: 40% of hospital and urgent care patients influenced by WOM

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Not only does word of mouth affect purchase decisions about traditional consumer products like video games, computer hardware, books, and apparel — but recommendations also play a significant role in health decisions, such as choosing hospital or urgent-care facilities. In the Spring 2009 Ad-ology Media Influence on Consumer Choice survey from Ad-ology Research, results found that WOM…

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Case Studies September 23, 2009

How Morton’s Steakhouse celebrates your birthday with two simple keepsakes you’ll show a friend

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A birthday is a great time to focus on generating word of mouth because, like the bigger holidays, it’s the kind of thing people celebrate in groups. When Morton’s Steakhouse finds out you’re celebrating your birthday with them, they do something special by personalizing your menu and sending you off with a picture in a…

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newsletter September 22, 2009

Issue #149: Word of mouth for artists and musicians

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Whether you play with paint or guitars or life insurance — great art deserves great word of…

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Case Studies September 21, 2009

Add a little passive word of mouth to your website with a “best-seller” list

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Chicago’s Hickory’s BBQ offers a simple way to add some passive word of mouth to your website. On the sidebar of their online ordering form, they’ve got a top 10 list of “Most Ordered Items.” The simple list is a quick way to show customers what other folks are buying, turning the passive word of…

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Events September 18, 2009

Upcoming GasPedal events

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9/22 Beth Blecherman: The challenge of mommy bloggers (Member-only call) Click here 9/29 Mahalo: A private conversation with Jason Calacanis (Member-only call) Click here 10/16 CME Group: Making the most of LinkedIn (Member-only call) Click here 10/22 Paul Dunay: Facebook Marketing for Dummies (Member-only call) Click here 11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard,…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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