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Blog, Videos December 12, 2014

Video: How Waste Management spread the word about sustainability at The Greenest Show on Grass

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Last year, the PGA Tour’s Phoenix Open lived up to its name as “The Greenest Show on Grass.” It was the first sporting event of its kind to have zero waste. As the event’s sponsor, Waste Management brought in advanced facilities that made sure everything was recycled, reused, or composted — even discarded liquid from…

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Blog, newsletter December 9, 2014

3 word of mouth lessons from an artist

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Low budget, minimal resources, and a remarkable product: The “starving artist” is a textbook example of a word of mouth marketer. Here are three…

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Blog, WOM Tips December 8, 2014

WOM Tip #210: Make something beautiful

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The neighborhood near where John James Audubon (the artist known for his illustrations of birds) is buried is becoming an art gallery. The National Audubon Society is working with local artists and landlords to transform ugly roll-down gates in front of shops into murals of birds. Audubon Murals from Audubon Magazine on Vimeo. The grafittied…

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Blog, Videos December 5, 2014

Video: How CME Group earns more word of mouth for their Global Financial Leadership Conference

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When CME Group saw that almost all of their industry’s conferences were looking the same, they created one people would want to talk about: an invitation-only, TED-style event with big-name speakers like Hillary Clinton, Richard Branson, and George W. Bush. To get more people talking about their Global Financial Leadership Conference, they needed more than…

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Blog, newsletter December 2, 2014

Word of mouth for 3 things no one wants to talk about

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] There are some things people just don’t like talking about — gross things, necessary things, boring things. They might not be the best conversation…

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Blog, WOM Tips December 1, 2014

WOM Tip #226: Pride is buzzworthy

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Everyone’s excited about Google Fiber coming to Austin. But it’s a conversation that’s waned as the company continues to build the infrastructure in town. To keep it going, Google reached out to their supporters by sending them a T-shirt designed by a local Austin artist. The art represents some of the coolest aspects of the…

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Blog, newsletter November 25, 2014

How remarkable stories create great word of mouth

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Stories are amazing word of mouth tools. They’re natural ways for people to talk to one another, they’re memorable, and they’re everywhere. Every business…

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Blog, WOM Tips November 24, 2014

WOM Tip #445: Try the not-so-noisy spaces

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People perusing the Missed Connections listings in Chicago, New York City, and Philadelphia recently might have seen posts like “Cute Dress Girl at Franklin Mortgage – m4w” or “Bright red lips w/ wrist tattoo at big star – m4w.” But these aren’t from love struck guys on Craigslist, these are from Swarovski — the crystal…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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