This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. See the original post this is adapted from and more like it on his blog. Baseball fans know Mariano Rivera as perhaps the greatest relief pitcher of all-time. This year marks his final season and, like many greats before him, he…
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Jeremy Epstein is VP/Marketing and Social Navigator at Sprinklr, the world’s leading enterprise Social Media Management System to help large organizations save time, mitigate risk, orchestrate activity, and use social data to grow their business. A committed WOM practitioner, Jeremy previously worked at Microsoft and ran an international community marketing-focused consulting firm.
How Rembrandt inspired great word of mouth marketing
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Our latest edition of word of mouth wizardry comes in the form of this flash mob, storytelling bit of artist-based promotion from the Netherlands. Now, it so happens that one of my favorite works of art of all time is Rembrandt’s…
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How one word makes you WOM-worthy
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I just signed up for a Simple bank account. It is a great concept in terms of serving mobile-empowered, tech savvy customers. Unfortunately, the initial experience has been anything but simple for me. Too many hoops to go through to receive…
How to grow community by not growing
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I’m often asked about building community. One of the great mistakes in trying to build community is making it too open — letting anyone in. As a result, it gets to a point where no one wants to join. My buddy,…
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Toothpaste and WOM: Recommended by all dentists
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. If I’ve said it once, I’ve said it a thousand times. In the social era, you don’t necessarily need BIG or expensive campaigns to generate huge word of mouth. A tube of toothpaste and a nice handwritten note can do the…
How TalentGrow sent a holiday gift worth talking about
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Let’s be honest. Most holiday gifts are lame. (Like you need another basket of fruit or a card that has a generic “Happy Holidays” on it.) I’d rather skip it. If you’re going to do something, do something “remarkable” and do…
How LasikPlus creates a first-rate customer experience
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I got back from a trip to the West Coast and was frantically looking for my favorite pair of glasses. The red eye had worn me out and I had taken them off (replacing them with another pair) for the flight….
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Helping 1,000 people in one year to build a business
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I’ve long believed that one of the best ways to build your brand (be it personal or corporate) is to focus on the needs of others. If you do that, you earn trust — which is an asset that comes back…
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