While the battle for the hearts and spending power of Gen-Y rages on, some interesting studies have come out that bring new marketing information to light. It’s clear that while Gen-Y is heavily entrenched in the digital age, word of mouth marketing is still king of the hill. A “like” isn’t the same as a…
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Dan Schawbel is the Managing Partner of Millennial Branding, a Gen-Y research and management consulting firm that publishes data, analysis, and insights on Generation Y (born between 1982 and 1993) workforce management and consumer trends. Subscribe to the Premium Gen-Y subscription portal for exclusive content and whitepapers.
