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About Andy Nulman

President of Just For Laughs, world's biggest comedy organization. Former mobile tech entrepreneur. Wild public speaker. Wilder public dresser. Author. Hockey player. Gym rat. Needs a longer bio.

Spic and spam

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Okay, misleading headline. I actually appreciated getting this in my inbox: Dear Mr. Nulman, We…

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The card that stays with you

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Add yet another member to the Pow! Astonishing Business Card Club. Embodiment of the Second…

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Ski season in summer

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. What better way to celebrate summer than with perhaps the most inspiring ski promo since…

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Much ado about nothing

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Radiohead did it six years ago, Alfalfa and the rest of the Little Rascals did…

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Why the tough crowds are worth fighting to win over

This guest post is from Andy Nulman, President of Just for Laughs. Last week, I agreed to be the auctioneer at a fundraiser for a private school. I’ve performed services such as these countless times in the past, usually because of a personal involvement or affinity for the charitable cause, but I agreed to this one for a…

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Is your business covered in Scotch Tape?

This guest post is from Andy Nulman, President of Just for Laughs. It was a late summer weekend, and I spent most of it walking downtown — which is why today I come to you with the confession that I hate Scotch Tape. Yes, a strange confession. But not without justifiable explanation. In countless store windows,…

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How Airborne Mobile got an entire conference talking about them for $1

A couple of years ago, I wrote a book—a really great one, I must admit immodestly—about the power of the element of Surprise. In it, I praised the uber-effectiveness and efficiency of Word of Mouth Marketing, and the ying-yang relationship it has with Surprise. “Despite its influence,” I wrote, “WOM is not self-starter. It needs a…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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