This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Okay, misleading headline. I actually appreciated getting this in my inbox: Dear Mr. Nulman, We…
Archive by Author
President of Just For Laughs, world's biggest comedy organization. Former mobile tech entrepreneur. Wild public speaker. Wilder public dresser. Author. Hockey player. Gym rat. Needs a longer bio.
The card that stays with you
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Add yet another member to the Pow! Astonishing Business Card Club. Embodiment of the Second…
Read More
Comments Off on The card that stays with you
Ski season in summer
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. What better way to celebrate summer than with perhaps the most inspiring ski promo since…
Read More
Comments Off on Ski season in summer
Much ado about nothing
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Radiohead did it six years ago, Alfalfa and the rest of the Little Rascals did…
Read More
Comments Off on Much ado about nothing
Why the tough crowds are worth fighting to win over
This guest post is from Andy Nulman, President of Just for Laughs. Last week, I agreed to be the auctioneer at a fundraiser for a private school. I’ve performed services such as these countless times in the past, usually because of a personal involvement or affinity for the charitable cause, but I agreed to this one for a…
Read More
Comments Off on Why the tough crowds are worth fighting to win over
Is your business covered in Scotch Tape?
This guest post is from Andy Nulman, President of Just for Laughs. It was a late summer weekend, and I spent most of it walking downtown — which is why today I come to you with the confession that I hate Scotch Tape. Yes, a strange confession. But not without justifiable explanation. In countless store windows,…
Read More
Comments Off on Is your business covered in Scotch Tape?
How Airborne Mobile got an entire conference talking about them for $1
A couple of years ago, I wrote a book—a really great one, I must admit immodestly—about the power of the element of Surprise. In it, I praised the uber-effectiveness and efficiency of Word of Mouth Marketing, and the ying-yang relationship it has with Surprise. “Despite its influence,” I wrote, “WOM is not self-starter. It needs a…
Read More
Comments Off on How Airborne Mobile got an entire conference talking about them for $1
