[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]
A lot of word of mouth can happen immediately following the sale (during the honeymoon period), but you’ve got opportunities to create it long after the initial purchase, too. A few ways to do it:
1> Ask for a review
2> Earn their email
3> Follow-up
1> Ask for a review
Always, always ask for a review. Honest reviews from happy customers are timeless, long-term word of mouth assets. Capturing great reviews means you’ve got referrals you can use on your website, in your brochures, or on your wall long after the initial sale.
2> Earn their email
Earn the permission to contact your customers again by asking for their email. Offer them a newsletter, send them ongoing helpful tips, and keep them engaged. Earning the initial sale is just the beginning — earning their long-term word of mouth is where things can really take off.
3> Follow-up
A genuine follow-up is not only a great customer service gesture, but it can also lead to great word of mouth, too. Try following up your sales with a simple call, email, or hand-written note to check in on your customers. And when you do it, use the opportunity to let them know how much their word of mouth means to you.
