Search results: book club
Word of Mouth Book Club January 16, 2010

Share Andy Nulman’s amazing manifesto with a friend

Check out the great ideas from this chapter and then share it with a friend! “A World Without Surprise” — a manifesto building on the ideas from Andy Nulman’s latest, Pow! Right Between the Eyes: Profiting from the Power of Surprise Andy Nulman — a brilliant marketer, entrepreneur, and “Prince of POW!” — uses his…

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Word of Mouth Book Club Download January 15, 2010

Download the Manifesto: “A World Without Surprise” from Pow! Right Between the Eyes!

Check out the great ideas from this manifesto and then share it with a friend! “A World Without Surprise” — a manifesto building on the ideas from Andy Nulman’s latest, Pow! Right Between the Eyes: Profiting from the Power of Surprise Andy Nulman — a brilliant marketer, entrepreneur, and “Prince of POW!” — uses his…

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WOM Research January 7, 2010

Word of Mouth Research: Study shows email is still the king of sharing

In a study using their own data, SocialTwist — makers of referral widgets — found that 59% of all shares were done via email, compared to 25% via instant messenger and just 14% via social networks like Twitter and Facebook. SocialTwist’s widgets are often used on blogs, news sites, online contests, rewards programs — anywhere online content…

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Blog, newsletter September 8, 2015

3 ways to make people feel special and get them to talk about you

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] When someone makes you feel important or special, it’s human nature to tell people about it. But there are more ways to do that…

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Blog May 13, 2015

How Life Time Fitness wins fans with unplanned social content

This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. Trust the locals Tony Saucier is the Director of Social Media…

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Blog, newsletter April 14, 2015

3 simple ways to create a community of fans

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Can you teach people something? Can you make people feel at home? Can you throw a party? Then you have what it takes to…

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Blog, WOM Tips June 2, 2014

WOM Tip #399: Your talkers can say it better with a gift

Tonx is a subscription coffee service that delivers high-quality roasted beans to their customers’ doors (and we think they were channeling Dollar Shave Club with this video). Tonx encourages subscribers to tell friends about them by giving them a discount code to share. If you give your customers a chance to do something nice for…

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Blog April 10, 2014

It’s a small (and strange) world after all, brands

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. How much control does a company really have over their brand?…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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