Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, SunGard, American Express, Scholastic, BlackRock, Johnson & Johnson, The Hershey Company, and Pfizer share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
Register and learn more about BlogWell here.
In his BlogWell case study presentation, “Finding the ‘Voice of McDonald’s'”, McDonald’s Manager of Global Web Communications, Joe Curry, explained the social media details behind their American Idol-like internal competition.
Joe shared how they got their employees involved, how they used different platforms to spread the word, and the amazing numbers and results from the competition.
