Tag Archives: competition

Are your customers frozen? Let it go!

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. The competition is fierce out there. The battle for the consumer…

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3 ways to use competition to start word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] A little competition, whether it’s between your customers or your actual competition, is a great way to start conversations. Here are three ways to…

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Why sending loyal customers away is great for business

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. When I was in my final year of high school, some of the more, shall…

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What are your three types of ice?

This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. Getting attention for you and your message is tough. You need something…

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The inferior brand

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Not everyone works for Apple. Not everyone has a brand like…

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3 unusual partnerships that inspire word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Something cool happens when you work together with another company: you share fans and word of mouth. But sometimes the most remarkable partnerships aren’t…

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WOM lessons from the 2009 NRA Show: Make it a competition

Supergenius Example #5: Cintas A couple of booths were inviting interaction with a few mini games or quizzes at the NRA Show 2009, but the one that perked our interest was Cintas‘ head-to-head fire extinguisher competition. Cintas — who was promoting their fire safety equipment — encouraged participants to take on one another in a…

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