For their fifth annual “Cow Appreciation Day,” Chick-fil-A invited fans to come dressed as cows to their locations for a free meal (a reference to their long-running campaign of cows imploring folks to eat more chicken).
It’s the perfect, low-cost stunt that everyone can get into — friends, family, coworkers — all that good stuff. In fact, here’s a post from the Southwest Airlines crew on their adventure dressing up as cows.
And, more importantly, the stunt is part of a larger dedication to word of mouth that Chick-fil-A has always believed in — a dedication that’s paying off. From Ad Age’s Emily Bryson York:
“Whether its through grass-roots marketing or giving away meals to customers, those stunts by Chick-Fil-A, a growing fast-food chain known for its lightly breaded chicken sandwiches, appear to be paying dividends. It’s all part of a back-to-basics strategy that’s also heavy on word of mouth and community outreach and it has Chick-Fil-A posting gains even as competitors with bigger ad budgets struggle with how much food they can offer for a dollar.”
Read the rest of the article here.
Photo credit: Southwest
