This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog.
Bill Kerschbaum shares a great example of the best kind of word of mouth marketing for small business — straightforward, inexpensive, and light-hearted:
I’m a freelance technical writer, and some of my clients are engineers (naturally). So, for Pi Day (3/14 = 3.14) I’m hand delivering them a pie from a local bakery. Not only that, but I’ve written up a gorgeous Pi Day Quick Reference Guide – a one-sheet how-to for celebrating Pi Day. Like I said, I’m a tech writer. How can I NOT create a user guide??
I’ll also be blogging and tweeting about it, so that I can share the reference guide as an infographic that readers can embed on their own blogs. And I’ve created the hashtag #HowToDoPiDay so people can follow along and tweet about how they’re celebrating Pi Day.
I have no idea how it’ll go … but if nothing else, my clients feel loved and they get a great surprise. And all for under $100.00.
The Lesson: Try something like this every month. You’ll make a lot of people happy and new clients will follow.
About Andy Sernovitz
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing, which teaches you how to earn the respect and recommendation of your customers.
