Word of Mouth Geniuses of the Week

1. David Armano, Experience Matters
   "Coming Full Circle: Humanity is the New Technology"
   David talks about how the future seems to be bringing us back to the basics, where we are getting back to real and personal interaction, as enabled by technological advances. (link)
2. Walter Carl, Word-of-Mouth Communication Study
   "Mapping the Social Networks of a Small Town"
   Walter discusses a New York Times article about Unilever’s attempt to map the actual conversations in a small Alaskan town, identifying its most well-connected (by word of mouth) resident in the process. (link)
3. Seth Godin, Seth’s Blog
   "This is Not the Time to Ask for Money"
   Seth gives us an interesting perspective in handling the attention that people give us. Beyond generating immediate profits, we can use word of mouth to get suggestions, to encourage involvement, and to create better relationships. (link)

Tags: community word of mouth marketing social networks involvement relationships