A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations. This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level.
Tim Collins, Senior Vice President, Experiential Marketing for Wells Fargo
Describe the key social media efforts at Wells Fargo
Connecting with our consumers via blogs, and other social media, such as Facebook, My Space, YouTube, etc.
What do you love most about your job?
It’s constantly changing.
What is Darwinism in social media?
The evolution of social media, and how companies use it, mirrors the evolution of other media outlets, albeit at a faster pace.
What is the biggest challenge you face with social media?
Working in a regulated industry and the pace of both consumer acceptance and social media industry evolution.
What advice do you have for marketers just beginning to utilize social media?
Start safely, but start by listening and understanding the culture of the medium.
What are your three favorite blogs?
Adrants
Damn! I Wish I’d Thought of That!
Meet Tim at BlogWell on October 28 in San Jose, where he will be presenting a case study on why social media mirrors the evolution of other media (at a faster pace) and how Wells Fargo is adapting and prospering in this quickly evolving space.
Get practical, how-to advice, a lesson in disclosure and corporate social media responsibility, and loads of ideas and examples – all for $200.
BlogWell is presented by GasPedal and the Blog Council.
