Word of Mouth Geniuses of the Week

1. Sean O’Driscoll, Social Media Conversations
   "WOM @ my local Starbucks"
   It was a simple exchange, but Sean recognized the powerful underlying message: by empowering your employees to act, you’re setting yourself up to be WOM-worthy. (link)
2. David Alston, Radian6, as posted on Online Marketing Blog
   "Social Media Monitoring – Top 10 Reasons for Monitoring Brands”
   Tracking conversations about your company can be a daunting task. A good way to categorize the online chatter about your business. The article was referenced by Marcel LeBrun in a recent Twebinar; it’s a few months old, but provides the added bonus of dialogue in the comments section, which shows excellent follow-up in engaging potential customers! (link)
3. Lou Cuming, iMedia Connection
   "Best bets for branded word of mouth"
   Lou shares insights on how to connect with the power of the consumer, citing some examples of those connections along the way. (link)
4. Erica O’Grady, Peanut Butter Media
   "When Companies Get It Right: LinkedIn Hits the Mark"
   We love examples of companies showing how to appropriately engage customers, because those experiences make such an impact. (link)
5. Sean D’Souza, The New Zealand Herald
   “Word of mouth still works wonders – but now it’s gone virtual”
   Putting an end to the myth that Facebook is just for teens, Sean cites some good examples proving you need to be a part of the social network if you’re looking for an edge in word of mouth. (link)

Tags: word of mouth marketing genius empower sean o'driscoll radian6 twebinar tracking consumer engage facebook