Recent News

Blog, newsletter October 1, 2013

When it’s better to give stuff away for word of mouth

By

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People love talking about getting something for nothing. Unfortunately, you have to make money. So you can’t always give your stuff away — but…

Read More Comments Off on When it’s better to give stuff away for word of mouth
Blog, WOM Tips September 30, 2013

WOM Tip #232: Seriously, just start a fan club

By

You know that loyalty programs are great for word of mouth. You’ve heard about the legendary ones from Fiskar’s Fiskateers to Maker’s Mark Ambassadors, but you’re probably still thinking your business is too small, too boring, or too obscure to warrant a fan club. Guess what: It’s not. Why? Because even A.1. Steak Sauce has…

Read More Comments Off on WOM Tip #232: Seriously, just start a fan club
Blog, Videos September 27, 2013

Video: How Intel celebrates their fans’ inner geek

By

Social media isn’t just an outlet or a megaphone to blast your message. To get your fans to share your content, you need to find what really makes them tick and what kinds of posts will hold their attention. Intel empowers their fans to spread the word that smart is cool, and they have fun…

Read More Comments Off on Video: How Intel celebrates their fans’ inner geek
Blog September 26, 2013

5 actions for Chief Customer Officers to take right now to grow your business

By

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. If you are in the business of serving customers, NOW is the time to create opportunities when people and…

Read More Comments Off on 5 actions for Chief Customer Officers to take right now to grow your business
Blog September 25, 2013

The card that stays with you

By

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Add yet another member to the Pow! Astonishing Business Card Club. Embodiment of the Second…

Read More Comments Off on The card that stays with you
Blog, newsletter September 24, 2013

3 ways to use surprise to earn word of mouth

By

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] From plot twists in their favorite show to the prize in the bottom of the cereal box, people love talking about the unexpected. You…

Read More Comments Off on 3 ways to use surprise to earn word of mouth
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More