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Blog October 17, 2013

Be ready for slow word of mouth

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This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Sometimes word of mouth takes a while to travel.  Don’t miss this opportunity. By the time you hear about a great new show on…

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Blog October 16, 2013

How to trigger word of mouth

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This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. There’s a science behind word of mouth and why things go viral….

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Blog October 15, 2013

When design meets word of mouth

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Great design isn’t just about making things pretty — it can transform ordinary things into something useful, meaningful, and interesting. It can also inspire…

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Blog, WOM Tips October 14, 2013

WOM Tip #167: Make complicated word of mouth topics more fun

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The Sandys, Ivans, and Katrinas of this world probably have a bone to pick with the World Meteorological Organization for forever tying their names to devastating events. With this in mind, activist group 350 Action created a petition to use a new naming system — one that names severe storms after politicians who deny climate…

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Blog, Videos October 11, 2013

Video: How Citrix has evolved into a social business

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Companies of any size can become a social business by leveraging the value of social media throughout all parts of the company –- taking social media much further than just promoting content to fans online. Citrix started its journey to becoming a social business by launching online customer support through social media. Excellent customer service…

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Blog October 10, 2013

Spic and spam

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This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Okay, misleading headline. I actually appreciated getting this in my inbox: Dear Mr. Nulman, We…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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