[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve got a lot of competition when it comes to starting conversations. Sometimes it takes an outside perspective to help you get above your…
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WOM Tip #372: Remarkable customer service shouldn’t stop at the front desk
As a savvy word of mouth marketer, you know that customer service is everyone’s job. It’s not just up to the person behind the welcome desk to make people feel welcome, and it’s not just the help center’s job to make things right when a customer’s upset. But a remarkable customer experience also doesn’t stop…
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Be amazing to earn the amazing review
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. There are a lot of air-conditioning repair companies. They are all fighting for the…
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They’ll buy when they trust
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Here’s an equation that every business owner needs to understand. Know + Like + Trust = Buy. Whether you sell toothbrushes or multi-million dollar medical…
