This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Honestly — haven’t you felt that way more than once when you’ve dealt with a business? Either their marketing materials are so full of corporate…
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WOM Tip #455: Turn business trips into word of mouth trips
You don’t have to have a physical store to get out there, meet your fans, and earn word of mouth face-to-face. But you also don’t have to hold a big, expensive event to do it. When a team from Pinterest went to South by Southwest in Austin, they didn’t fly from San Francisco. Instead they…
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Video: How Southwest uses surprise and delight to make remarkable experiences
Opportunities to earn word of mouth exist everywhere. You don’t need your customers to fill out a form or comment on your Facebook page to tell you how to make their day. You just have to pay attention to them. How? By empowering your employees to be decision-makers, to treat your customers like humans, and…
Why sending loyal customers away is great for business
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. When I was in my final year of high school, some of the more, shall…
Do you start with the product or your customer?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. At Lands’ End we gave customers a guarantee to drive our own reliability. But we also imagined customers’ lives….
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