“If you don’t like the news, go out and make your own.” That famous quote by Wes “Scoop” Nisker fits nicely with the word of mouth fundamental, “give people something to talk about.” According to Kaiser Permanente’s VP of Brand Communication, Holly Potter, that quote also inspires their goal to tell their own stories online….
Recent News Subscribe
Categories:
Video: How Kaiser Permanente writes their own word of mouth stories
Read More
Comments Off on Video: How Kaiser Permanente writes their own word of mouth stories
THE best customer service tip ever
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. I’m going to tell you THE secret to incredible customer service, customer retention, and word of mouth referrals. It’s quite complicated so you’ll want to…
Aim for the front-lash!
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Every once in a while, I get happily blindsided by a superb business adage. An…
Read More
Comments Off on Aim for the front-lash!
WOM Tip #471: Tell an epic story
The word “epic” gets thrown around a lot these days (“Epic fail,” Epic Meal Time, the movie Epic, etc.). But let’s get back to what it really means: A long, heroic story in elevated style. It’s an adventure, it’s history-making, and it’s worth talking about. Epic is The Wu – Once Upon a Time in…
Read More
Comments Off on WOM Tip #471: Tell an epic story
