Big gestures can earn word of mouth, sure. But so can a lot of little moments. For example, Staples was paying attention when this college student tweeted a question about clipboards. Even though she didn’t use “@Staples” to send the message directly to them, they saw the opportunity and surprised her by sending her a…
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WOM Tip #582: Listen for opportunities to make someone’s day — even small ones
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Video: How Johnson & Johnson turns influencers into talkers
In an increasingly connected world, it’s less about what your brand says and more about what people say about your brand. After all, that’s what word of mouth marketing is all about. In her presentation at SocialMedia.org’s Brands-Only Summit, Johnson & Johnson Director of Corporate Communications for Social Media Devon Eyer talks about how they…
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Location, location, location is a state of mind… not a place
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Many moons ago, fresh out of university and in the process of launching my own…
WOM Tip #501: Get someone else to tell your story
Imagine this: You’re making polite conversation with your taxi driver when he starts telling you about his only daughter who ran off to marry a man in a different country. He says he just discovered her husband is abusing her and that he’s packing his stuff to go kill her husband. That’s pretty dramatic. But…
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