[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Feedback forms are the unsung heroes of word of mouth. They’re one of the best ways your customers can tell you how to make…
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WOM Tip #561: Reward your referrers with something they’ll use
Did you know that when you refer a friend to Dropbox they’ll give you more storage space? It probably costs the company pennies, but it gives their customers something they’ll actually use and a great reason to use Dropbox even more. When your customers share a product they believe in, encourage that loyalty by giving…
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TED and the art of loyalty
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. People don’t like to admit just how addicted they are to…
How reliable is your everyday experience?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Many companies want to leapfrog past the tough blocking and tackling of doing the everyday things right and…
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