This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. For 1-800-GOT-JUNK?, performing a mundane task in customers’ lives is its growth engine. It has become the largest…
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Connecting “being there” and “reliability” to junk removal
WOM Tip #490: If they love something, set it free
When The Oatmeal creator shared one of his new comics on Facebook, he got so much positive feedback about a character, he decided to share different drawings of her with his fans. The best part: He included a transparent PNG file and encouraged them to use the image however they like. Fans who commented on…
How fans have blown audiences away
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. This year I had the pleasure of flying to San Francisco to be one of…
How do you sell what no one wants to buy?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Most of us don’t have the luxury of selling ocean front property, the coolest laptop, the latest in tractor technology, or porsches. But in most…