This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. I was having breakfast with a successful TV producer friend of mine, and we were…
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What great brands do
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Do great brands all have something in common? What makes one…
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WOM Tip #574: There’s always a way to start new conversations — always
We’ve said it before, but it’s worth repeating: “Boring” stuff can earn amazing word of mouth. (In fact, the more boring they are, the more potential you have to make them interesting — because there’s only direction to go from “boring.”) For example, what could get more generic than bottled water? Sure, sometimes it’s from…
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Video: How to build audiences to earn word of mouth
The term “ABBA” typically conjures up images of glittery suit jackets and stylishly shaggy hair. But if you’re Jeff Rohrs, VP of Marketing Insights at ExactTarget, “ABBA” is short for a useful marketing aphorism: Always Be Building Audiences. In his presentation at SocialMedia.org’s Brands-Only Summit, Jeff explains why a large and engaged customer base is…
You need a smaller net
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Fear can make us take our eye off the ball and lose focus on what really matters. In marketing, that often translates to these…
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