[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Friends are an essential part of word of mouth marketing. If someone loves your stuff, who are they going to tell about it? More…
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WOM Tip #391: Show off your most extreme self
We talk about word of mouth carriers a lot. It’s the type of stuff that’s exciting, easy to talk about, and carries your word of mouth message with it. For example, Motoped, a motorized mountain bike company, created a “Survival Bike.” It looks like the perfect post-apocalyptic getaway vehicle. It’s outfitted with stuff like a…
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Keep people talking for years and years
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. My daughter is four years from getting braces. But the local orthodontist…
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How Dweezil Zappa delivers a great customer experience
This is a guest post from Mark Hurst — CEO of Creative Good and co-author of “Customers Included: How to Transform Products, Companies, and the World — With a Single Step.” You can also catch Mark speaking about “Customers Included” at SocialMedia.org’s upcoming Brands-Only Summit this October. See the original post this is adapted from…
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