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Blog October 22, 2014

Be an advocate for your customer

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This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Who doesn’t want their brand to be more likeable? Ultimately, we…

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Blog, newsletter October 21, 2014

How to use loyalty (and disloyalty) cards to earn word of mouth

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The loyalty card is a word of mouth tool that’s been around for a while. Almost every grocery store, coffee shop, and gas station…

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Blog, WOM Tips October 20, 2014

WOM Tip #211: Having a personality is always remarkable

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“Okie dokie, artichokie.” That’s how Siri responded to our CEO’s voice command on his iPhone. It’s nothing earth-shattering, but it caught us off guard. Just like the millions of other people who played with Siri’s features and found the automated responses to seem a little more than automated — even funny. For instance, BuzzFeed has…

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Blog, Videos October 17, 2014

Video: How Johnson & Johnson gets to know their customers before they start conversations

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According to Johnson & Johnson Director of Corporate Social Media, Devon Eyer, their social media strategy used to be about “planting flags:” staking their claim to a Facebook page, a Twitter handle, a blog presence, and broadcasting their messages there. But now, she says the company takes a much more customer-centered approach — one focused…

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Blog October 16, 2014

How Penn and Teller turn the audience into social megaphones

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This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” You can also catch Jay speaking about “Youtility” at SocialMedia.org’s upcoming Brands-Only Summit this October. See the original post this is adapted from and more like it on his…

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Blog October 15, 2014

Could being remarkable really be this simple?

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This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. As you may know, I am a Disneyophile. I love the Disney parks, I love the Disney movies’ happy endings, and I love the…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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