This is a guest post from Mitch Joel — President, Mirum and author of “Six Pixels of Separation” and “CTRL ALT Delete.” See the original post this is adapted from and more like it on his blog. How much more content does the world really need? Laugh at that line as much as you want, but…
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Can you build trust before the transaction?
This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. What if you found a way to build extreme trust before…
Engage the ranks of your company to hear your customers’ words
This is a guest post from Jeanne Bliss — customer experience expert and author of “Chief Customer Officer 2.0.” See the original post this is adapted from and more like it on her blog. Often when a company talks about “listening” to customers, that notion is immediately collapsed into a “voice of the customer” (VOC)…
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