[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Let’s get back to the basics. Word of mouth marketing is all about your topic, talkers, tools to start conversations, taking part in those…
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WOM Tip #204: Think of other groups you can serve
Your talkers aren’t just your customers or even their friends and family. Sometimes they’re the people who can’t buy your stuff at all. Sometimes they’re dogs (or, their owners, at least). At Lakeview Water Park, a public pool in Idaho, the last day of their summer season is dedicated to dogs. The park shuts down…
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Video: How Waste Management spread the word about sustainability at The Greenest Show on Grass
Last year, the PGA Tour’s Phoenix Open lived up to its name as “The Greenest Show on Grass.” It was the first sporting event of its kind to have zero waste. As the event’s sponsor, Waste Management brought in advanced facilities that made sure everything was recycled, reused, or composted — even discarded liquid from…
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Memory creation is the currency of your brand
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Are you leaving customer memories to chance? Beloved companies identify the experiences they deliver. They know the memory…
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Give it away — to the people who matter
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. There’s a rack of free magazines at Reagan Airport in DC, specifically…
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