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Blog January 7, 2015

To the entrepreneur and small business owner: Know and track customer issues

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This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. The frontline talks to your customers every day. On a regular basis, sit yourself down and ask them…

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Blog, newsletter January 6, 2015

3 word of mouth lessons from hotels

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Hotels rely a lot on word of mouth. Opinions on review sites like Yelp and TripAdvisor are more influential than ever. They have to…

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Blog, WOM Tips January 5, 2015

WOM Tip #145: Make the most of amazing stories

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When one woman finally convinced her father, a former border guard in West Berlin, to return to visit the united city decades after the wall had come down, she booked a room in East Berlin through Airbnb. To her surprise, their Airbnb host was also a former border guard, but on the opposite side of…

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Blog, Videos December 19, 2014

Video: How TD Ameritrade gives their employees ownership in social media

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It’s hard for employees to get excited about spreading the word about your company if the only way they can do it is through corporate red tape. For TD Ameritrade’s social team, to make social media a part of everyone’s responsibility they had to enable and empower other teams, not command and control how they…

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Blog December 18, 2014

What are your customer experience bookends?

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This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Have you planned the beginning and ending moments of customer contact? First impressions last the longest. Does it…

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Blog December 17, 2014

Your employees = your 24/7 news source

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This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In the “good old days” you could control the messages generated by your company and about your company. Your CEO might be quoted in…

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Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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