[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Not every business gets to be the exciting new startup, sell trendy products, or have a naturally enthusiastic fan base. In fact, most businesses…
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WOM Tip #216: Build sharing into a benefit
Book lovers have had complaints about e-readers like Kindles and Nooks for a long time now. It’s why these companies have introduced stuff like page-turning functions and note-taking capabilities that mimic the real thing. In fact, Kindle’s most recent update includes another analog benefit: sharing. The new software allows users to share their Amazon library…
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Instantly impress your newest customer
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. What’s the opposite of Batteries Not Included? How about: We give you everything….
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How your brand should tell a beautiful story
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Before you do anything, please watch this: It’s almost perfect, isn’t…
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