This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. Everybody just thinks they’re just going to start a show, or start a blog, and they’re magically going…
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What you’re not getting about creating a community
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WOM Tip #145: Your influencers can show up in unexpected places
Sarah Horne, a children’s book illustrator in London, got IKEA’s attention when she shared her doodles superimposed over the company’s furniture catalogue in her portfolio. But instead of sending her cease and desist letters, IKEA hired her as their first-ever children’s illustrator in residence. It’s a cool story, so plenty of publications shared it. But…
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Why do you track customers’ referrals?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Consider the customer referral as the true money question; it’s the final frontier of loyalty. If your customers…
A checklist to guarantee passion projects
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. I carry a journal with me just about all the time, which I fill with…
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