People perusing the Missed Connections listings in Chicago, New York City, and Philadelphia recently might have seen posts like “Cute Dress Girl at Franklin Mortgage – m4w” or “Bright red lips w/ wrist tattoo at big star – m4w.” But these aren’t from love struck guys on Craigslist, these are from Swarovski — the crystal company.
Swarovski wasn’t looking for an individual, just the women reading these listings. The postings compliment the reader for their confidence and offer to mail them a sparkly Swarovski bracelet for responding.
You’ve got a lot of competition for your customers’ attention in traditional advertising spaces. That’s even more true in places like Craigslist, where you’re also competing with every private seller and yard sale in town.
Are you finding ways to reach your customers in the not-so-noisy spaces?
