Great relationships start great word of mouth.
A good mindset for that? Try treating your customers like neighbors. That’s what U.S. Cellular’s Sharif Renno did, and the result was a 22% increase in sales.
Customers in Milwaukee loved Sharif, the brand, and each other. This renegade store manager had started a real following and was creating strong local relationships. In this video, Sherri Maxson and Jessica Masterson of U.S. Cellular share how they developed a program based on this star employee’s model.
In their presentation, Sherri and Jessica also talk about:
- How Sharif got 20 people to give video testimonials in 5 days
- How local relationships built national brand buzz
- Why just talking about mobile phones is not enough
