Tag Archives: Your Rides

Word of Mouth Tip #131: Promote your fans, not yourself

[Inspired by our sister brand‘s upcoming BlogWell conference on July 18 in Chicago, we’re hosting big brand word of mouth week here at WordofMouth.org. All week we’re featuring how big brands are creating big conversations.] When you use your resources to promote your fans instead of yourself, you create a much more interesting conversation. The…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

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Ian reveals the best ways to earn the attention of influential people using social media channels.

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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