Tag Archives: Yale
WOM Research April 15, 2009

Word of mouth research: The effects of online reviews on book sales

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Online book reviews are, on average, overwhelmingly positive and have a significant impact on individual book sales. That’s according to a 2006 study by Yale professors Judith A. Chevalier and Dina Mayzlin published in the Journal of Marketing Research. The study focused on the effect of word of mouth on online book sales by examining…

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Blog May 24, 2013

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By WordofMouth.org Editor

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