Tag Archives: World Water Day

Today is World Water Day: Use WOM to change the world

Nearly one billion people live without access to life’s most basic need: clean, safe drinking water. At charity: water, we’re out to solve this huge problem. Quickly. And we’re aiming to do so with word of mouth marketing and the power of birthdays. At charity: water we do a few things differently. Here’s a look…

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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