Tag Archives: word of mouth

Sconnie Nation helps fans organize around their favorite shirt

Sconnie Nation, a T-shirt company started by local University of Wisconsin-Madison students, has recently gained national attention with their “We’ll Never Forget You, Brent” T-shirt poking fun at ex-Packer Brett Favre. By creating a unique Facebook page for “Brent Favre,” Sconnie fans are able to engage with each other through photos, videos, and stories venting…

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Issue #141: 3 ways to get fresh word of mouth ideas

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth requires a steady stream of fresh ideas, surprises, and things that get your…

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Lululemon invites fans to share photos of themselves from around the world

Lululemon — a company that makes yoga clothes — is asking fans to submit photos of themselves doing yoga poses around the world. Each month the photo challenge changes, and past challenges have ranged from asking people to submit photos of their reusable Lululemon shopping bags in different worldly locations to taking action shots of…

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Upcoming GasPedal events

7/23 Cisco: How we engage customers, partners, and press with social media (Public call) Click here 7/29 Shel Israel: A sneak peek at Twitterville. (Member-only call) Click here 7/30 Intuit: How we are winning with social media as the “new normal” (Public call) Click here 8/13 BlogWell Minneapolis: Walmart, McDonald’s, CME Group, H&R Block, Mayo…

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How Johnny Cupcakes has nothing to do with cupcakes (and why people talk about it)

What started as a nickname for Johnny “Cupcakes” Earle has blossomed into a multi-million dollar apparel business. Founded in 2001, today Johnny Cupcakes (the business) employs more than 30 people and had 2008 sales of $3.8 million. One of the keys to Johnny Cupcakes’ success: Earle’s philosophy of shopping as entertainment — the kind you…

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For the love of cows, eat chicken (and tell your friends)

For their fifth annual “Cow Appreciation Day,” Chick-fil-A invited fans to come dressed as cows to their locations for a free meal (a reference to their long-running campaign of cows imploring folks to eat more chicken). It’s the perfect, low-cost stunt that everyone can get into — friends, family, coworkers — all that good stuff….

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Issue #140: 3 tips to better word of mouth for your event

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Events have naturally exciting elements: Travel, meeting new people, and seeing live performances or presentations. That said,…

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Need word of mouth? Just use the secret password…

California-based Hugo’s Tacos ran a special promotion during the month of June, offering a free combo with the purchase of an entree. Though the “free combo” special isn’t too exciting, they turned an otherwise mundane promotion into something worth telling by adding the secret password: Molly. The result is that their announcement about the promotion…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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