Tag Archives: word of mouth

3-Minute WOM Lesson: How to build your talker profile

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A talker profile is a 1-page document that describes your talkers. Smart marketers use it to keep their…

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3-Minute WOM Lesson: 3 questions that lead to great word of mouth

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’re just getting started in word of mouth — or if you’re an experienced pro but finding…

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3-Minute WOM Lesson: How to motivate your talkers

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Once you’ve identified your talkers, your next mission is to help them share, forward, retweet, like, and pass…

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3-Minute WOM Lesson: 3 ways to get tourists talking about you

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Tourists can be a powerful group of talkers. Naturally, they’re from somewhere else, with their own networks of…

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3-Minute WOM Lesson: 3 things you can do today to get people talking

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Hey, what are you up to today? If you answered, “Finding quick and simple ways to get people…

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Newsletter #217: 3 forgotten word of mouth tools that still work

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Sure, Twitter’s cool. So is Facebook. And YouTube. And Foursquare. And… we could play this game for a…

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3-Minute WOM Lesson: 3 sources of recommendations other than your customers

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Good word of mouth marketers get customers talking, great ones get everyone talking. You can do this. Here’s…

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3-Minute WOM Lesson: How to get people sharing your sales material

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you stop looking at your catalogs and sales brochures as simple advertisements and start viewing them as…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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